About > Brand Rational

JUMBO decided to relaunch its JUMBO brand further to celebrate its 6th Anniversary in 2011. Therefore, a third color, orange, was introduced to adding vibrancy and dynamism. The green was made lighter to reflect a new and growing organization attracting young talents. The term “Food Caterers” was dropped as the market knew what services JUMBO provided and therein decided to maintain and focus on the position of “culinary master’.


To further give the new JUMBO brand an appeal factor, a unique shape was added as an outline with an orange aromatic element – quality preparation and food is what will grow JUMBO as a preferred catering partner.




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